I agree that I'd love to see hairstyles being added to the character creator as we always did, but I have to disagree with mostly everything else.

PVE gets plenty of rewards, and it's only normal to add rewards to content (all kinds of content) in order to incentivate people to do it. For example, I do enjoy the PVP mini games myself, but I know that I likely wouldn't do them if there were no gain whatsoever from them. Adding rewards to every gameplay feature is basic and mandatory.

(PS: I very much prefer rewards to be PVP than Eureka. Anyone can PVP and get Wolf Marks, even if you lose the match, but not everyone can access the latest Eureka map AND have luck with the drops on top of that).