Few close friends quit FFXIV, one wants to explain why, hopes SE improves the game

[Dzian]

The game has never at any point had 5+ million active players. Around 1.5 million active is the most its ever had so far, SE is boasting the number of accounts created. Blizzard does the same thing when they say they have 100 million subs when less then 10 million are actually playing.

Oh I never said it did have anywhere close. The active player count has always been low.

What I said was that if yoshi / se. Gathered feedback from the 10 million people that have played this game and asked why they stopped and what they didn't like about it ya da ya da. They might find 5 million (random arbitrary number) of those players stopped playing because of the treadmill. Which would tell the devs a lot more than any feedback from the relatively small active playerbase..

This is why businesses are shifting focus of there feedback to former customers more than current ones. Because it's much more valuable information.