Oh please. It's just about losing exclusivity, which is the secret currency of FFXIV. If Mog started selling replica versions of hi-end gear (like Ultimate), then all the whining about skill-gap and difficulty would disappear. Because then the casuals who only care about aesthetics (like me) would have no reason to step foot in a hi-end duty and the mid/hard cores would be safe to duke it out with each other without having to worry about 'greys' like me trying to derp through a farm/learning party (I would NEVER. That Savage gear is horrendous). Although I would welcome it if Mog did sell 'Pay-to-Win' items, which would traditionally be overpowered weapons/gear/skills because better gear saves lives (anyone who's been doing Alliance Raid Roulette regularly can attest to this) with the added bonus of all the salt it would cause. The ad spam in PF however, is extremely annoying and should be destroyed.