Who said we HAD to use the word endgame though? It's just a word to represent content at max level. We could call it H981hmc for all I care. I realize I started the thread with the word "endgame" but that's because it's just a popular buzzword for content at the max level of a MMO. In XI hitting 75 was just the start. There was still so much to explore, so much to do, story missions, all kinds of things. All I'm saying, is that because we have nothing to explore until 2.0, and we don't have that huge variety of endgame until 2.0, that they just "give something for people at max level to do, challenges to overcome, some way of seperating those who put forth a great deal of skill and effort into the game and those that just like to play casually." I guess that's my definition of "endgame," but I'm not engrossed with the word, it was just a way of getting my point across. Now this might lead to an argument of "casual gamers should be able to get the same gear as hardcore gamers," but that's not what the thread is about, so please don't send it that way. All I'm asking is to make the existing content viable so that new Linkshells, and new people CAN have new journey's and experiences AND feel like they're working toward something.