You just can't do that in business though.
If you have an reasonably good product with a few quality issues at a slightly expensive price, but you have ambitions to improve it, you can't jack the price up further and expect your customers to shoulder the bills for expanding your own business. Even worse without even expaining your plans to them. That's suicide.
If Enix want to expand, that's great. But they can't milk us for the bill, they need to deliver on the improvements themselves and then we can decide if it's worth paying premiums for.