I don't honestly believe you can think there is lack of content in this game:

I was in Top 20 US WoW guild and I logged in.... 3 hours per week.

FFXIV I have ~650 achievements (So Nero doesn't have to stalk!) and I play about 30 hours a week meaning at least for me, this game has 10x the content WoW had.

Its all about figuring out something to do, and if you have nothing to do just go play like Skyrim until 1.20 and do that content and play more Skyrim? IDK