Your character needs to be created when the server is flagged as New/Preferred. If your character was created before the server was flagged, you don't get the buff.
At this point, I'd say it may work better towards its goal of attracting people if it is a guaranteed buff per player; i.e. if you qualify for it you qualify for it permanently regardless of server status. And give it to people transferring off congested servers to a New/Preferred server instead of just new characters.



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