I'm confused as to what the complaints are. The site ran out of stock? Of course it did because the rabid XIV fanbase jumped on it day one and dried up their stock (to be expected, I doubt shop to had any idea how popular the campaign was), we cannot judge anything until we see how quickly that situation clears up. As for the site itself, Shop To's website might look a bit iffy, but the company is legit and I have used them many times before.

Oh and the thing about the FFXII preorder, amazon does the exact same thing with pre-orders now after what happened with the first NA campaign.

SE shouldn't do these campaigns not because they are a bad idea, but because they bring out the absolute worst in the community.