We pay less for subiscription too like WOW: USD 7,50 in Brazil.You're comparing licensing on full games which lose cost over time vs a subscription that retains value as long as the publisher decides it does.
Full games and their DLC lose value and appeal over time, which leads to services like steam, gog, humble bundle, etc. to offer promos on them due to striking licensing agreements with publishers.
This is basically comparing apples vs oranges.
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