Personally, I think they are doing this because they see the rift they've created in the community with most English-speaking players blaming Balmung and Balmung players gloating about it. Aside from Early Access, I haven't personally experienced very long login queues at any time during the day on Excalibur.

I kept seeing "Well this system is implemented so cry me a river." Nothing has been implemented, this isn't new. They can push server messages just like we can tells and all the log out thing is is the same thing they use to disconnect everyone for maintenance, this can be done globally (all data centers), at the data center level (like, just disconnecting Primal), at the server level, or even at zone level (like just disconnecting everyone in Kugane). I'm not exactly sure why it was global to begin with, seems like a plan that wasn't well thought out to me...