So what went wrong with this launch? Just how bad was it, really? Let’s take a trip through the timeline of the disaster:
•June 27, 2001 – Anarchy Online launches in NA and Norway. “The number of subscribers we had at launch were much more than we had anticipated.” (CM Tor Andre)
•June 27, 2001 – According to Wikipedia, “Customers were unable to register to play using the product keys included with their installation discs. Others were accidentally billed for the registration fee twice, although they were never charged for the second bill. The game software would crash repeatedly, according to reports from players. Significant portions of the game world were inaccessible, and the game’s servers were routinely out of service.”
•July 2, 2001 – “Numerous complaints from Anarchy Online customers cited problems with registration and difficulties retrieving patches needed to play the game.” Funcom issues a statement through Gamespot saying that they were hard at work fixing the registration system.
•July 2, 2001 – Funcom announces 35,000 registered accounts created.
•July 3, 2001 – Funcom issues a statement on their website, apologizing for the disaster, and promising that no player would be charged until the mess got fixed.
•August 12, 2001 – Funcom sends out a Post Launch Newsletter, detailing why the launch went so wrong.
•September 21, 2001 – To lure players back, Funcom opens a free one-week trial.