How could we increase the attractiveness/interest of/in PvP?

[Zojha]

I'd start with an elaborate player survey (with a quick link ingame in the daily messages upon log-in or the launcher).

Get people's opinions, see if they tried PvP yet or not, how often and why, when and how they learned about PvP being a thing, which modes they prefer and why, what they dis/like about the modes and PvP in general, their greatest joys and frustrations, what they would like to see added or removed, maybe ask for opinions on specific gameplay elements (trinity roles, limit break, vuln stacks, wolf's heart etc), ask about group sizes etc etc. If you want to make an educated decision, you need information, as much as you can get - and not just from people who already are interested and invested in it.

Then, evaluate and go from there. Your goal is to grow the playerbase with players that don't currently play without alienating the players that do.

Alternately, slap more rewards on it and watch as bots and Garoboy Z dive headlong into enemies without regards to team score.

[Shurrikhan]

Alternately, slap more rewards on it and watch as bots and Garoboy Z dive headlong into enemies without regards to team score.

I'm really hoping there's some conceptual improvement possible that would be a bit more long-lasting and intrinsically attractively than extra rewards, but I honestly don't know the first thing about PvP, except as to why, roughly, it fails to attract me in this MMO as much as most others—hence my asking here.

If I may ask, do you think knowing as much as we can about our current game modes and adjusting them accordingly would be enough to bring more players into the fray, and/or PvP into the spotlight, or do you think it might take larger, overarching changes than that?

[Zojha]

If I may ask, do you think knowing as much as we can about our current game modes and adjusting them accordingly would be enough to bring more players into the fray, and/or PvP into the spotlight, or do you think it might take larger, overarching changes than that?

I do think that without knowing why people don't currently PvP, you can't really make them PvP and without knowing why people do currently PvP, you might end up alienating the existing playerbase too much in your attempt to cater to new blood. Getting info on the game-modes is part of the larger picture, because you can deduce player preferences from that, but it alone probably won't suffice.

How many and how severe changes are needed, I don't know, because I don't know why other people do or don't PvP, I only know about my personal gripes with it and catering to those exclusively would likely peeve a lot of people that already happily play it off to no ends.