Well... first it was just a teaser. Nothing really detailed yet. We just know buy codes and trade them in on the website. Where? FAQ? Not covered yet.
I have mixed feelings about this. To be honest i didnt know this brand exsisted until today.
Hope the official news clears any question out we might have..

Infact though, thank you very much for taking it over to EU.
Can't wait to get my hands on the mount.