Quote Originally Posted by Jetstream_Fox View Post
I just don't understand this promotion or the one last year. What exactly does SE gain from people buying products that aren't made by SE? Seriously, how does me buying a 20 dollar XBL card benefit SE, or I should say 14? 14 isn't even on the Xbox so SE doesn't make a penny from this. I can't recall ever meeting anyone who bought 14 strictly because they got promo items from a sale either, now that I think about it.
It's essentially advertisement. Amazon benefits from FFXIV players and SE benefits from Amazon customers. Whether or not it's the most effective way to do it, I couldn't tell you.