I'm not much of a football guy, but let me try using it to make the point clear:

Super Bowl LI (2017) - The Patriots won. The Falcons did not win. The Patriots get the trophy and players get their SB LI rings.
The Falcons cannot get SB rings this time around.
Now if they compete in Super Bowl LII and win, they can get rings.
But they cannot get Super Bowl LI rings, because they did not win.
And even if they somehow win Super Bowl LIII after that, they cannot get Super Bowl LI rings, because they did not win LI.

Is that at all clear?