It's a lot better if you stop using the "dur dur 50% game lulz" argument.

You aren't paying for 2.0.
You're paying for 1.0 and it's associated content.

In patch 1.20, FFXIV v.1.0 will be at a launch standard, where you will be asked to pay just like any other MMO.

Then, you get a free trial period when 2.0 comes out, to decide if that's a game you'd be interested in continuing to subscribe to. THEN the payment cycle for 1.0 ends and 2.0 begins.

If you don't want to pay $12 for FFXIV v1.0, then don't. Go relax, play some other games, then come back in the free trial for FFXIV v2.0.

But quit asking for the fee for 1.0 to be lowered. There's no purpose for it. SE is going to advertise and pull all the stops at E3 for version 2.0. A handful of players who choose to leave because of a full price subscription isn't going to change their marketing plans for the 2.0 release.