Well...my primary endgame is gathering glamour.

And making new characters for glamour and RP purposes. I've recently dabbled into raids because a stress-free static fell into my lap, but if it wasn't for them, I'd drop the content - I don't really find team jump rope fun. I wanted to get into PvP, since I kinda like PvP games, but healers and lag induced skill whiffing made DPS highly frustrating to play, so that went out the window as well.

Now, what can the devs do? Nothing really - It takes multiple times as long to create content as it is to consume it. Only way out is grinding, aka repetition of the content ad nauseam. So the best they can try to do is to make repetition of the content something fun and enjoyable, but that's a very tall order, especially in the framework of the game. PotD tries to fit that bill, but, erm...I dunno. I don't think it's very successful for it and would die out quickly if it wasn't such a loot pinata.

So...what endgame do I want to see? I'm honestly not sure. Picking between grind X, Y or Z...tough choice. I'll be fine as long as the glamour pieces I like aren't going to become obnoxiously hard to get, really, I don't care much about numbers anyway.