The medals next to the name here somehow indicates forum participation - posts, likes (you've clicked), and liked posts (people liking your posts).

There are lots of side quests, beast tribes, gold saucer distractions (still working on my rank 9 chocobo!), sightseeing, glamour (the true end game!), fishing, actually socializing...
I spent several hours yesterday just hanging out with FC members, tweaking some glamour, and adding new stuff to my basement.
... and fishing.