Because the amount of assets from 1.0 to 1.23 is drastically smaller than what's added during an entire expansion. What would we have to give up to get those high quality assets? What would be gained from adding those assets? From what the devs understand, not enough to justify the cost.
Do "many other games" include MMOs? You can use graphical fidelity as a way to advertise your game to be sure, but FFXIV isn't a new game that can be hyped up to the masses like most AAA releases.



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