Unpopular suggestion: Make raiding (great) rewarding again.

[Animarelic]

Raid Gear should have a longer lifespan than any gear set in this game. This is the only MMO where Raiders are equal to Casual Players. Yoshi tries too hard at trying to make new players feel " Welcome" when he should be focused on making the veterans want to keep subbed constantly.

Raid Gear should only be obtained through raiding, Entry Level Raiding gear should be gained through casual/daily play and crafting. There is no incentive for someone to play this game for hours on end at the highest difficulty for a drop that isn't even BiS.

MMO'S have a hierarchy; Casual, Mid-core/PvP and Hard-core. The current system removes our Identities and our Incentives which is why your sub-count and statistics aren't improving by much if at all.

If Dev reads this here is a tip, You can manage Item levels much better as well and stop wasting development time on new gear if you just make Raid Gear Superior. The current design is lazy and we have needlessly inflated Item Levels. You could have ended this Expansion at 250 easy and no one would have complained if you just made the Raiding and Entry-Level-Raiding gear correctly.

-Make Raid Gear superior, give it a longer lifespan (More invested players should have higher item levels)
-Stop Giving Casual players Raid equivalent gear (You're telling Raiders their efforts don't matter)
-Stop mixing BiS Gear with Tomes and Savage so you can force us to play content we don't want like EX-Roulettes & 24-mans (you're not slick)