I give them a 2 out of 5. If you listen to the Live Letter, may it be the one at E3 or the one that they do at Square Enix HQ or other events, they always respond with: "We do this and that based on the feedback that we have received from the Japanese community" This makes me think that they look at what the Japanese community thinks first. Which is what they did back in FFXI aswell.
Just look at how they released the Maid promotion items, they released it first in Japan 4-5 months earlier then the other regions and they screwed up the EU promotion events. If this was a company that valued all the regions equally, then they would have released the promotion at the same time for each region. The 1# complain that the NA/EU/AU community had was about the ATMA RNG collection method at the end of 2.55, we thought they had listened, but they still brought it back with the Anima Relic questline and even brought it back with the the Yo-Kai event. This gives me the impression that the Western voices do not matter at all.
SE says that they are listening, but honestly, to me it feels our words goes in one ear and out of the other ear.
How can they improve?
1. If there is a promotion going, release it at the same time for all the region, do not make one region feel inferior.
2. Do not add stuff to the game that players dislike. We have expressed dislike for the RNG debacle many times.
3. Fix the stuff that we have requested of you. Just because the Japanese community (Yoshida's word, not mine) are oke with the GC requirement for PvP, does not mean all of us are.
4. Have more discussions with the community, both Diadem and Lord of Vermillion are failures, when you want to add new stuff ask for feedback, throw some ideas and let the players participate.
5. During the BETA there was a ingame poll, release more of those in the game, ask what the players want and what they think of the recently released content.
SE needs to listen to the feedback and not only to the ones from the Japanese community.