I guess the radio silence can be interpreted as "everything is going as planned".
It was over in 8h total (over 2 days), even people living in UK can't participate if they wanted to.
This is supposed to be a promotion
Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty.
- Source
And it misses the mark by all points.
It would be sad if it wasn't so comical. Was an intern organizing this?

And even if that was the only option, at some point you have to realize that with all the different countries and their laws it just won't work.

At this point I'm more interested in what kind of other "special" "promotions" we get for the other countries than the items themselves.

Please look forward to it.™