This is something similar that happened with a few friends i invited to play FFXIV, they came from a WoW raiding background...really hard core raiders, and to make a long story short they didn't even get past level 40...complaint after complaint non-stop lol, there was too much to read, there were too many cut scenes, was there any way to skip all that and power level them lol, it got to the point where it made it kind of awkward to do anything with them or help them...to read FC chat as they bad mouth the game you and other friends are enjoying playing the game, then they just stopped logging in after awhile.

You can't make someone like something, it was sad to see them quit but at the same time a relief cause they were really putting a damper on my FFXIV playing experience and fun.