Does it bother anyone else that SE assumes we're going to buy heavensward?

[Spirlia]

So, you bought season 1 of a really good television series. It ends on a cliff hanger. Are you complaining that it ended on a cliffhanger or are you going to buy the next season?

[Mael-bess]

So, you bought season 1 of a really good television series. It ends on a cliff hanger. Are you complaining that it ended on a cliffhanger or are you going to buy the next season?

Best answer.
This sort of thing is everywhere, from TV shows, movies, anime, games, books, you name it. It's a marketing tool, you go "addicted" to the first product, you want more so you'll get the rest. It's business, is it a good model for the consumer? No, not really and it's getting worse, but there's not much you can do about it except, well, not buy it.
I for one don't really mind, as long as isn't extreme, if i like a world i want to be further immersed into it and most of the times have expansions/dlc set to where the main game stopped make the story feel more continuous, as opposed to some other, many times random and not so logical, bit added to it.