If you raid with skilled groups, you farm raids each week for chances at gear drops. That's the best stuff in the game. Otherwise, you join the majority of us peasants in farming dungeons for 450 tokens per week which you spend on the latest endgame gear. (Currently that gear is ilevel 200, but will be more like 230 in another week).

You'll have a little bit of trouble getting gear to qualify for endgame content at first, but with a little effort you will skip most of the ilevel brackets that we've been farming for the last several months, and jump right into ilevel 200-230 gear with little difficulty.

It's more about slowly building your gear via the weekly capped token than farming a single place over and over again. (Although the "Diadem" area mimics gear farming in other games with ilevel 210 gear, but it won't likely exceed ilevel 210 until sometime in June or July)