i hate the idea of a shop for it, specially since they probably make it wantable by all to make money. like the mounts in wow. if it's just straight costume dlc i will cringe but not mind but really ....this is a pve game we pay monthly, we pay for a box set, we pay for expansions, it should be enough. but ...i did pay for the 3 mini expansions in ffxi so i guess i can't say i wouldn't pay for it, probably why i don't like the idea the most lol. but at least with mini expansions u get a full quest line and a few bosses with a story, with a nice item at the end ...little bit of everything in it for 10bucks.