Even so, then, it should require SE to make even more of an effort to identify what a Paladin is supposed to be. If it's a foreign concept to their native audience on the JP servers, then they are even more responsible to build a solid, compelling identity with a story to match. From what you're saying, the fact that the establishment of PLD identity in FFXIV is so lax is even more of an embarrassment, because they are not only failing their American and European audiences, but their east-Asian audiences as well.
We as Americans may come in with preconceived notions, but those notions would wash away if they just showed us in any solid way what a Paladin is supposed to be.
But you may be right--because the concept of a Paladin is so foreign to the Japanese culture and mindset, they don't know how to identify it. So I guess if they don't understand it, they need to step up and figure it out, because the job is suffering for it.
I'm not saying PLD is broken right now, because it's functional. But I am saying that PLD deserves a more solid identity as told by SE. We have very little to go by from them as to what a PLD is supposed to be, which I highly suspect is why the job is so bland right now.