This is the only modern game that does this btw.

Imagine what would happen if say, wow started making you buy a separate copy for both Windows and Mac if you wanted to play on both(have to here, so its not just consoles).

It's stupid and no more than a money grab.

If I want to play Hearthstone on my phone, everything I bought for it on my pc is already on it. Telling people content is connected to device and not account would piss them off.

Also, op, if you try to log in a character in HW areas on your ps3 it'll give you an error. Because of their stupid money grab system.