You are still bashing every other time-sensitive reward that's followed as every bit the 'punishment' for having missed it as the Legacy campaign. What should Square do, then? Leave every event NPC and quest running indefinitely until the servers shut down? Could you even call it an event, then? The Legacy campaign was an event, something to spur players to come back and help fund the revival of XIV the following year. It wasn't some exclusive deal just for those who'd been playing 1.0 prior, I know I sure hadn't. And like every other event in the game, it was a limited time offer. All you had to do to know about it was care about the game.