Quote Originally Posted by Bishop81 View Post
Companies sell at the price that maximises profit. To think otherwise is naive.

It's competition that pushes prices down. Monopolies literally charge what the market will bare - maximising (number of units * profit per unit).
This is precisely what I just said. The issue is that some crafters in FF price BEYOND bearable levels... thus encouraging gil buying. And as I said, in many cases those same crafters actually go and sell that gil back to the RMT companies.