Bold is to add emphasis! It's to attract peoples attention to it as it's the main focal point of the post. :> It's not shouty! It's Emph-a-sis!
And to respond to your comment before, As you said, some people with these "Big Connections" to other FC/Friends won't get anyone to help them either because it takes time out of their friends play time to help them do these things. As you said.. An Inconvenience to them and they have better things to do at this time.
Perhaps when the market has quieted down and the Expansion has lost it's New Feeling Luster, mayhap they will remove the restriction.