This might surprise you, but a lot of players in PVP (even the good ones) get frustrated by these mounts, because of one fact which is the incredibly stupid and game-breaking GC restriction that ties players to a closed group of teammates vs competitors. Do the people in your GC suck hardcore? Well, better plan on playing an additional 1,000 matches to get enough first place wins for this mount, vs. someone in a different GC that can earn their mount 3x as fast, even having 1/3 the skil. You can influence the success/failure of your party to a large degree, but that of your GC-based alliance to a much lesser degree. 'Switch GC's then where better players are!' might seem the obvious answer... but yeah to make this problem even worse, that starts your progress over at 0.

I finally got my ADS mount and could start focusing more on enjoying the game itself vs. feeling pissed off and screwed over and cheated every time I queued for an hour just to get a really crappy alliance that didn't know or care what they were doing, and with the knowledge that if I were to queue up again I'd get pretty much the same teammates who lost before, showing up over and over to get farmed by another GC for their mounts.