Meh. I chimed in with thoughtful input on the cash shop at the last two lines in the sand.
When it was announced, I pointed out that I support it (to a point) and think some lost opportunities shouldn't be permanent, but also that the cash-only in-game items violated the game's spirit, in a way, given that it's subscription-based. When Eternal Bond came around, I thought it was lame that their marketing approach was to foster an atmosphere where every time you see a great design in a preview, you have to wonder if it's cash-only before getting excited. Today? I'm out of critiques, really. Line #3) You can now be sure that if it's not a direct and mechanical advantage, it's probably not too sacred for the cash shop.
Moonlet was the item that introduced the limited-time Seventh Umbral Era storyline, but it technically was before SE started officially saying, "Please pay for this broken game so we can afford to fix it. There will be a limited-time story with one-time items!" It was during the extended free trial and was presented as an event. Whether or not this is acceptable is an individual opinion (and I assume one that will vary quite widely). I'm more apathetically curious ... is there a line in the sand at the "exclusive, one-time" items after billing commenced? Is there one at the Legacy line? Is the one at the White Ravens, which required direct and mechanical skill to obtain within said period?
Square Enix is a business. We've known for some time now how FFXIV will be run now that it's a net earner.
Hoping otherwise not only breeds more internal negativity than it's worth in the end, but it's also apparently futile. C'est la vie. I'm not petty enough to think that people should be denied some silly glamour items; I just hope that I'm not naive in hoping that some of the items that had the "thanks for trusting and supporting us through this dark age" air about them remain exclusive for no other reason than that's what we were led to believe about them. We'll burn that bridge when we come to it.
What? ... I'm not allowed to make a post without lore in it? Okay, I guess.
The Moonlet was crafted by the Goldsmith's Guild of Ul'dah in the 1,572nd year of the Sixth Astral Era at the behest of the Adventurers' Guild to celebrate the Keeper of the Twin Moons and thank adventurers for vanquishing the Bombards. It also served as a reward for the event that let us know something was amiss with Dalamud. Well, one of the moons is gone and the Bombards didn't come back this year, but that doesn't mean this lovely earring can't be yours for just three real-life earth dollars!


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It's the path you've chosen for yourself, after all. Good read, as always.

