I know of at least 10 guild members (outside FFXIV) and 3 family members that unsub'ed FFXIV for its lack of pvp and/or long que times to pvp. that's about $2340 per year loss to SE.

That's just people in my family and 2 guilds I'm a part of. Imagine the scale of people in all major cities of the US. I'm not a financial advisor but I suspect SE is missing out on some big bucks. Take a look at MOBAs. they're making a killing so you see them type of games popping up every week.

No! I'm not saying turn FFXIV into a MOBA, just fix our tiny pvp allocation in the FFXIV ARR vast world. Kill GCs out of Frontlines and WD or open up a Ballista 24/7.