It bothers me most that on the website, a well as on the PS4 app itself, it says everything is ready for pre-order for PS4. But unfortunately, it's only the Standard Edition, Physical Collector's Edition, or the ARR/Heavensward Combo Pack (which unfortunately shares the same price as the Digital CE, leading some to order the wrong item).

I've been checking the PSN store each Tuesday, checking the SE digital store, all to no avail. No one seems to know when it will come available or not.