If I was a "Large Gaming Company" with over 10 million in monthly revenues between all services, I would have off site/off shore servers ready to go if a natural disaster happened. Yes this event is unfortunate, but business is business and they are unprepared to do business if a natural disaster occurred.

Maybe they will learn from this experience as this shutting off the service could cause more people to quit and find another game to play. Just poor business judgment from SE that's all..