How do you restore trust?

[Fiosha_Maureiba]

I'll miss you after August 17th.

Isn't that for people who don't have active subscriptions? or does that limit new players too?

At OP, it may largely depend on reviewers and magazines providing good coverage of it to get people to return and perk the ears of newer payers. Word of mouth with preferences and biases like ours nets the current community.