Funny how they want to mitigate this yet people kept buying wedding bands and sold that for gil.SE wants to mitigate the possibility as much as possible. They can't control players' actions regarding...players' actions, i.e. they can't stop you from paying real money for coil clears as long as it doesn't become public (in which case you get treated like an RMTer) but they can prevent pseudo-RMT via this manner, so they do.
I always find it funny that so many players blame SE for not anticipating and blocking player actions. How is it SE's fault that some players find ways to exploit things? there are players who will always look for ways to exploit the game for some form of personal gain. Blame those players, rather than SE for such things. If SE sees that there is a problem and takes action, that's fine. If SE states that they have taken action to block something, and in fact it's not blocked, then SE can take the blame, but when players are simply exploiting the game by using legitimate features in an unanticipated manner, that is not SE's fault, it's the players.
With the wedding bands, SE basically said that buying them and selling them in game was not the intended use of the feature, and requested that players do not do that. But, since the functionality involved is kind of necessary as part of the concept of eternal bonds, altering the feature to block the small minority abusing it, affects the large majority of players who play as intended.
I think your proposed idea of a gifting option at the time of purchase where you indicate the player name of the player you wish to gift an item to is an absolutely awesome idea. Surely some would abuse it, but as you pointed out some abuse the coils, and before that the EX Primals, and before that HM Titan by selling carries.
A gifting option at the time of purchase would (in my personal opinion) enrich the game since you could actually use that to provide in-game competition prizes to friends/FC mates, give wedding gifts, or gifts on other occasions, or just give a gift for the sake of giving.
Honestly, people need to think a but more. I'm as worried about RMT as the next player, and despise 'bots and RMT tells, but to me restricting features that the vast majority would benefit from because a small minority might abuse the features is the wrong decision. The right decision would be to implement the features (such as the gifting option in this case) and update the terms and conditions to cover the potential abuse of the new feature and make such abuse against the terms. Sure some will abuse the feature, and perhaps they will be caught and banned for it. But omitting the feature just in case is a perfect demonstration of the phrase "this is why we can't have nice things".
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