What do you think the subscription fee is for?Probably not, because content like this has to be developed. In order to develop it the company, SE, has to pay developers to put content into the game. They are fairly overwhelmed with keeping us up with new patches and Heavensward. To put these features in requires time and money that would detract from making new content in forms of playable content. So no, had they not be in cash shop I doubt they would have been put in at all, they've got their hands full keeping playable content current.
Just because they teased the wedding feature months ago does not mean then intended for it initially to be free. Most likely they planned from the outset that this would be a paid feature. It's not like they woke up during the Fanfest and decided to charge for things.
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