Exactly how much more do you expect us to pay?

[Riepah]

It's laughable seeing people like you coming to the forums claiming that SE is charging you extra money on-top of subscription for something that is absolutely optional. Everything that's in the cash shop are optional enhancements/add-ons. There aren't any guns pointed to your head and neither is SE telling you guys that if you don't pay for these optional extra services, your game will be unplayable.

Same would be true if they offered BIS gear for cash, though, doesn't mean it'd be okay, does it?