not sure if it has been brought up but Star Wars The Old Republic does this. You get whats called "cartel coins" every single month for having your subscription (you dont get any if you are f2p of course :P) and you can also buy more cartel coins at your leisure. Pretty sure this is exactly what OP is looking for. Can not be used anywhere else except in the shop, cant be traded or sold.
As long as SE puts in some sorta currency instead of just only using flat out cash then this will be easily implemented.


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