Um.... if you don't like the cash shop.... don't buy anything... simple as that.
If you do like it, buy something.
If you are all QQ because someone can now buy that you "earned" by doing a seasonal quest when they weren't playing..... grow up

I would love one of the pumpkin heads, and maybe the clothing, so when the 28th hits and if I have some pocket change,
I will pick them up, if not.... it's not going to kill me or make me loose any respect for this game.