This is not WoW however. FFXIV: ARR has far less paying players world-wide. The financial loss this may bring can prove to be doomsday for FFXIV: ARR and maybe even SE itself if they don't play it safe. SE's finances are far from stellar and they can't afford fucking up, that is for sure.
You're quite right. Adding up to that, WoW has actually lost an incredible 800,000 subscribers the last 2.5 months.