I totally agree, I was telling my friends the 3 things PVP is missing that PVE has. First, Long term reason to do it. People want that 115, they want to beat coil. Second, the gear grind; PVP gear need to be on some cycle not just we will release it when we feel like it. Third Allied Seals need to be apart of PVP, and new mark must be give as an reward for PVP to keep the mixer coming back. Had Frontline had Allied Seals from the beginning given Allied Seals people would PVP. But lets not stop at FL. WD needs that as well.

Your bigger problem is once People Hit 40 where do they go, I know because of Matchmaking and fairness(hotfixes) a lot of my PVP friends not logging on to XIV all together.