how is this possible?

[Fornix]

thats no investment, thats stupidnes

no casual or average player would ever pay 15 mil for a pet, not now and not in 3 years

And yet it works time after time in numerous MMO's. Mass inflation is present in every single MMO, and it's present in FFXIV no different. Over the past year alone already there's a steep incline to be seen on what people are willing to pay for vanity items and consumables. And as the total amount of gil per server keeps steadily increasing, this trend is going to continue ever further.