The thing with a lot of games today versus games once upon a time is that, back in the day, not that many people played MMOs. They were this newfangled thing that only the most obsessed of gamers played. Ultima Online didn't have six million players, and I'm pretty sure Everquest and Dark Age of Camelot did either. The attitude towards MMOs has changed in the past 15-20 years. There are a lot more people playing these games now than ever before.
MMOs have evolved. I wouldn't necessarily say it's for the better because even on an RP server, I don't feel comfortable walking up to a group of people and saying hello without either getting ignored or getting some kind of rude remark as if I did something to offend simply by greeting another person. I would love this game to be more social. But the fact of the matter is, that social aspect has been compartmentalized into the Free Companies and the Linkshells we have today. (Not that I don't do my own part to try to reverse the damage. Every time I see a player with that "New Adventurer" symbol next to their name, I gift them something from my inventory that they can use as an icebreaker.)
You can't go out and talk to strangers and make friends as easily as you used to. There are simply too many people who have grown too comfortable with the idea of anonymity and convenience. I don't think there are any MMOs on the market today with the same social climate as Ultima or Everquest. They just don't exist anymore, and it's sad. But unless every MMO on the planet suddenly gets pulled off the markets for 20-30 years, there's no way we can revert back to the old ways.