There is no such thing as "destroying market by massively undercutting". You can destroy profits, but you can't destroy market itself. Actually massive undercutting leads to a temporal surge in interest as the cheaper items are, the more interest in them. And there is always a reason to undercut, the simplest one is a desire to sell item faster than other sellers.
One acquaintance of mine explicitly undercut food she makes even when "it's not needed". She intentionally lowers her margins to increase liquidity (the lower the price, the more ppl buy food) and she earns huge amount of money this way.


Reply With Quote





