2. Use the genius "Sync" idea and allow new players (like myself) to compete against i100 teams, though give the geared people the advantage, just make it so I don't do virtually nothing to my target. There is nothing more glorious than outplaying a team that has more gear than I.

3. CF should be a battleground for those who want to achieve moderate gear to compete in the arena, and a fun way to wreak havoc on opposing GCs. This is something that all casual players can appeal to.

Really though, despite FF14 being more PvE oriented, SE has done well so far. There just isn't enough incentive for the competitive player to invest time into PvP. If SE wants to reel in some new subscribers, there needs to be a reason to go out and K.O. other players.

Thanks for listening to me rant,
Asa

Again, apologies on the length...