Open World Content.

[Zumi]

Hunts are not what people wanted, unless I'm totally reading every single complaint on them wrong.

You had open world NMs, which some people asked for. Put some of the best top tier gear on it in the form of oils and sands. Then are surprised when the whole server is hunting these down because they offer some of the best rewards in the game. You asked for open world content with good rewards and should expect a high level of competition on hunting them.