I live and work in London and think £65 for an all day event that can accommodate a relatively small number of people is not bad at all. It costs the same or more to watch a 90 minute Arsenal or Chelsea football match or to go to a 2 hour music concert at the o2 Arena.

I am ok with the price and I am happy that the event is one day only. I love FFXIV but really don't want to spend 3 days at the Fan Fest, that would be too much.